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Engagement letters

Retainer engagement letter

Retainer engagements need their own letter: monthly hours, carryover, notice period, and how out-of-scope work is priced. Draft a clear one in under a minute.

What makes a retainer letter different

A retainer letter governs an ongoing relationship, so it needs to define what the monthly fee covers (an hour allowance or a set of deliverables), what happens when that allowance is exceeded, and how either side ends the arrangement.

Spell out the monthly retainer amount and invoicing date, the included hours or deliverables, the overage rate and pre-approval, the term length and notice period for ending the retainer, and how unused hours are handled (carried over, or forfeited).

Setting the notice period

Most retainers use a 14 to 30 day notice period. A longer notice protects your recurring revenue; a shorter one makes the engagement easier for the client to start. State it clearly so neither party is surprised when the retainer ends.

Sample retainer letter

Dear Morgan, Thank you for retaining me on an ongoing basis to support Northwind's growth marketing. This letter sets out the terms of our monthly retainer engagement. Scope of work. Each month I will provide up to 20 hours of marketing strategy and execution, including a monthly content calendar, two published blog posts, paid social media management with a budget you approve separately, and a monthly performance report. Ad-hoc requests are covered within the 20-hour allowance. Retainer and fees. The monthly retainer is $5,000, invoiced on the first of each month and due within 15 days. Time beyond the 20-hour monthly allowance is billed at $180/hour and pre-approved by you in writing. Media spend is billed separately at cost. Term and notice. This retainer runs on a month-to-month basis. Either party may end the engagement with 30 days' written notice. The retainer for the final month is non-refundable once invoiced, but any pre-paid hours not yet worked will be carried through the notice period. Reporting. I will deliver a performance report by the 5th of each month covering the prior month's activity and results. Confidentiality. All information shared with me will be kept confidential and used solely for this engagement. Please confirm by signing below. I'm looking forward to a steady, productive partnership. Sincerely, ____________________ Dana Whitfield Marketing Consultant

Frequently asked questions

What's a retainer engagement letter?

It governs an ongoing relationship for a recurring monthly fee, defining the included hours or deliverables and how the retainer ends.

What happens to unused hours?

State it up front — carried over into the next month, or forfeited. The generator covers a monthly allowance with overage billing.

How do I end a retainer?

With a written notice period, commonly 14 to 30 days. Spelling it out means neither side is surprised when the engagement ends.

Should I bill monthly?

Yes — invoice on a fixed date each month so your revenue is predictable and the client knows when to expect the bill.

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